I believe we must have the same feeling, in the use of certain products, if the use of inconvenience, or frequent failure, it is a very nauseating feeling.
 

　　Once Xiaobian friends bought a very loud advertising a domestic facial cleanser, just started using nothing wrong, but half of the use of "tired do not love," because of this product bottle And hard and slippery, the rest of the facial cleanser hard to squeeze out every time ~
 

　　Friends Tucao: "can you blow water, advertising money points in the product, a good detail?" Since then, my friends never bought other brands of this product.

So, product packaging is very important!

 

　　Spray the bottle back. Previously used cosmetic bottles, the contents of which are mostly need to be poured out to use, and the use of cream bottle jar, need to use hand smear. The use of cosmetic spray bottles as packaging materials, the first to simplify the use of steps, the second to reduce the chance of secondary pollution of the product, the third is more in line with consumer demand.
 

　　As the sudden emergence of nearly two years of sunscreen spray, that is, by virtue of its ease of use, uniform application of such advantages obtained by some consumers. Of course, sunscreen spray products and their own fresh and not greasy dressing relationship. But the product's texture and packaging materials with each product is a bright spot.
 

　　Different texture and different viscosity products using nozzle diameter is not the same, the smaller the viscosity of the product, the nozzle diameter should be properly reduced in order to achieve better atomization effect.
 

　　In short, the packaging is no longer limited to bearer and aesthetic level, the product experience is also very important, but the simplicity mentioned earlier is just one. The interesting package material is also one of the directions of the development of packaging.
 

　　Speaking of fun, as the main consumers of cosmetics market consumer female consumers, many people have a potential standard for the demand for product packaging.
 

　　Meng: printed on the packaging favorite cartoon image, packaging modeling peculiar, anthropomorphic, to be materialized, colorful packaging, etc. can stimulate consumer buying desire.
 

　　For example, Xiaobian recently saw a cold medicine (Wu too flu flu medicine) for new packaging, open the kit, which is 12 "small medal", each individually wrapped, red ribbon, gold medal, you can also Can be split and paste with the desktop, cups, and within reach, with the function of a sticky note, can promptly remind patients to take medicine.

 

　　This packaging idea, both interesting, but also gives the packaging more intimate features, so that consumers have a good experience.
 

　　Concise: Usually simple and generous design style is easy to highlight the product of pure, elegant, quality visual experience.
 

　　Practicality: If some of the product packaging materials can be used after the other storage, decoration role, but also to the product points. As some time ago Xiaobian see a mud film products, the use of similar porcelain packaging materials, the shape is like a small flower pot, to a certain extent, attracted the attention of many consumers.
 

　　When the homogenization of cosmetics market more and more serious, so that the product becomes monotonous, consumers are difficult to distinguish between good and bad in essence. Under such circumstances, many manufacturers began to shift their targets and devote themselves to packaging in order to achieve product differentiation and try to occupy a place in market competition.
 

　　Therefore, how to make the package deliver more product information and attract the attention of consumers with innovative and unique packaging is the key to stand out from many products. Break through the traditional focus on decorative design concepts, developers began to people-oriented, from the consumer point of view, the introduction of human product packaging.