Cosmetics market is a consumer market full of great potential, who can stand out in the competition among many brands, who will have unlimited business opportunities and profits. The cosmetic packaging is to attract the attention of female consumers the first pass, the color is exactly the key to this barrier. Therefore, in the design of cosmetics packaging, Lenovo should make full use of the characteristics of color, triggering a good female consumer imagination.

 

　　Cosmetics packaging color design is full of great potential consumer market

 

　　Cosmetics packaging color design is full of great potential consumer market

 

    　1, be good at using color to bring the beauty of female experience, to meet the beauty of the heart. Beauty of the heart of everyone, especially female consumers, the beauty of the heart more prominent. Cosmetics color design, consumer groups at different ages for different color preferences, and fully meet their beauty. For young women's cosmetics, the tone should be fresh and lively, in order to fully reflect the vitality and health of young people. Such as Yaqian aloe moisturizing cream, its emerald green packaging fresh and full of vitality, vulnerable young girls of all ages. For middle-aged consumer products, the tone should be steady, elegant. They require higher quality products, but also pay more attention to brand consumption. Such as SK-Ⅱ all kinds of essence products, mainly Chinese red color, not only reflects the traditional Chinese flavor, but also gives a noble feeling, but also full of vitality, so many women believe that this product nourishes the skin , Keep the skin young state outstanding performance.

 

    　2, according to the positioning of the product sales class choose the color to meet the feminine sense of superiority and vanity. Different brands of cosmetics targeting different groups, the product price difference is also great. Consumption for the mass group of cosmetics, in the same package with rich colors to meet the needs of consumers of different ages. Such as Dabao series packaging products are pink, green, blue, purple, black, gold and other colors with a clever mix of simple lines but colorful. Consumers of high-grade cosmetics are mainly women with good economic conditions. Relatively speaking, they are superior in sense of superiority and vanity. They should show the nobleness and value for money of their products through color to meet the psychological needs of this group. Such as Amore Ying-run series of products, decorated with gold. In the Chinese concept, gold has a supreme sense. Selection of gold can fully demonstrate the high-end products of quality and status. Eno Zi Crystal Crystal cuticle products use purple bottles, elegant, elegant feeling of natural distribution, so that owners have greater psychological satisfaction.

 

    　3, pay attention to the makeup color packaging design, highlight the women's personality and value. Moisturizing liquid, whitening cream, foundation and sunscreen and other products can only meet the needs of female consumers basic skin care, if you want to highlight the personality charm, make-up is essential. Different make-up can give different psychological feelings, both pure and lovely, fresh and elegant, but also fashion sexy, intellectual intellectual. Therefore, the makeup color design packaging not only to give the feeling of female consumers beauty, but also to bring their rich association of personality and value.

 

   　 Packaging is only cosmetic "coat", designed to "coat" Although it can attract female consumers, but the most important thing is the quality of cosmetics. Therefore, to remind those cosmetics manufacturers must "Xiuwaihuizhong" is possible in the highly competitive cosmetics industry a firm foothold!