Homely said that a woman's money is best earned. Perhaps such a reason, making cosmetics manufacturers continued to rise in revenue, which also further promoted the cosmetics packaging industry thriving. Although we now have many social issues such as people's livelihood and economy that we can not ignore, we can still feel the rapid economic development in China in recent years. I think the most direct feeling is that the living material is extremely rich. Among them, the cosmetics also from the "pagoda" into millions of households. Do not know, consumers have not carefully noticed that the cosmetic package you buy is different than before. Are you using the cosmetic effect, enhanced?

 

　　Recently, HC printing network editor had the honor to interview a senior practitioner engaged in the cosmetics packaging industry. He said to the author: "I think the packaging design of cosmetics is the key to creating its brand and the core force of it." Perhaps in the face of the author's strong psychological knowledge, he continued: "The research and development of cosmetics product quality has arrived A Pole. Quality is not the key issue for cosmetic manufacturers unless the manufacturer adds banned ingredients to the product. "

　　
　　In this case, everyone's products are basically homogeneous. So, how to win the fierce market competition? How to improve product quality?

 

　　The veteran continues to question: "If the manufacturers invest money in product quality research and development, time-consuming, high investment, but little progress.If the cosmetics manufacturers focus on packaging design, the shaping of its brand will have a qualitative improvement That is to say, only from the appearance of cosmetic packaging design to start to distinguish the same quality products. Designs are consumers can directly see the naked eye, this is its first impression of cosmetics. A certain type of cosmetics, largely depends on the cosmetic packaging design.Many cosmetic manufacturers in packaging design investment is rising year by year.From the observation of customers and I can be a rough summary of a business in previous years, packaging Design investment accounted for 10% -20%, but this year has soared to 60%, and some companies have even been invested in packaging 60% higher.

 

　　Previously, I heard a sentence is to describe the government departments, "reception is productivity." Now, I also summed up the sentence "packaging design is productivity."

 

　　The increase in economic income, so that as consumers, we have more spare time spent on the "brand." However, when one day suddenly found that more and more money spent, the quality of the brand's cosmetics is still stagnant, the money spent is only bought a bunch of art appreciation value, mass production and processing of packaging, I hope we can calmly smile.